Creating Space: dirty.co

We are thrilled to introduce Dhruvi Parekh, the inspirational woman behind dirty.co

What is your brand?

dirty.co plants and merchandise

Define your brand in four words. 

Plants help mental health.

What about building your brand gives you energy?

The idea that buying a plant or sweater from me can help that customer get out of a rough patch in their life, like they have helped me.

Why did you start your brand?

To help others who struggle with mental health and believe that something small like houseplants can help.

Where do you see your brand in 5 years?

Hopefully in place that can have customers sharing their stories with me about how my brand has helped them, or someone they know with mental health. I would love to see that I have made a difference!

Learn more at dirtycostore.square.site and follow on Instagram @dirty.costore